15 March 2009
VUE @ Rivers Retail Park 2 Rivers Retail Pk, Mustard Mill Rd, Staines, Middlesex, TW18 4BL 08712 240 240

Read all about the world record beating People's Premiere here.

Normal film premieres are glitzy and exclusive, with nobody invited except VIPs - but the People's Premiere is different: VIPs, IPs and plain old Ps are all welcome to the world's first INclusive film launch. Featuring synchronised screenings at a staggering 60 different cinemas across the nation. With a solar-powered cinema tent pitched in London's Leicester Square, the People's Premiere is also the planet's first truly green film premiere - no greenwash allowed.

Sam Urquhart Sam Urquhart is an activist with the Campaign Against Climate Change. He is a journalist, writing on social and political issues, and lives in Hackney, London.

Sara Grimes Sara Grimes is currently a Community Coordinator with The Greening Campaign. She has been working on environmental issues for the last decade, mostly in the US, where she was part of successful efforts to pass clean car legislation, switch two college campuses to 100% renewable energy and protect wild places such as the Arctic National Wildlife Refuge. More recently, she worked on the campaign to elect Barack Obama and graduated with an MSc in Environmental Policy from the Oxford University Centre for the Environment.

Please note all these details are still provisional, as there's many a slip twixt cup and lip, and nobody's ever pulled off something quite like what we're planning before...


For more details on the Leicester Square event, click here