The People's Premiere: 15th March 2009
Roll out the green carpet... welcome to THE PEOPLE’S PREMIERE
Your average run-of-the-mill movie premiere is a glitzy, exclusive, affair – only the stars are allowed in.
But The Age of Stupid is not your average run-of-the-mill film. It was financed by hundreds of different groups and individuals using our cunning crowd-funding model, and in many ways, we all star in it: we’re the self-destructive anti-heroes who are emitting all the greenhouse gases.
So we’re hosting the world’s first INclusive launch – the People’s Premiere.
Put this date in your diary, because this is the night we’ll be making film history: the 15th March 2009.
This eye-wateringly cutting-edge film extravaganza will feature a simultaneous launch at 64 different cinemas across the U.K.. We're now expecting so many people - circa 16,000 (!) - that the Guinness Book of Records will hopefully soon confirm The Age of Stupid as the largest ever film premiere in history. Screening venues from Plymouth to Inverness, via The Eden Project, and a solar-powered cinema tent pitched in Leicester Square as the jewel in the crown will all be taking part in this unique event.
The People’s Premiere will also be the world’s first truly, 100% eco-friendly film premiere, with a mind-boggling array of genuinely green measures – not greenwash – to make sure we emit sod-all in the process:
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full eco audit of emissions from the event |
| solar powered projector |
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Pedal powered popcorn making machine |
| Used coffee bean sacks recycled as trendy fence covers |
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Re-used and reusable Green Carpet |
| bicycles and electric vehicles for other celebs, charged from renewable energy sources |
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biodiesel for other vehicles, made from recycled cooking oil collected by volunteers from friendly local chip shops |
| organic chocolate, beer and soft drinks |
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no bottled water, disposable cups or other crap like that |
| no flying! and no offsetting. offsetting is palpable nonsense |
CHECK OUT OUR FULL ECO CREDENTIALS HERE
Meanwhile, the founder of the Transition Town movement, Rob Hopkins, will introduce the Eden Project Premiere, while the Fulham Vue cinema is hosting a special Youth Premiere for under-18s, organised by WeCAN, with teenage speakers and action packs to take away. No unaccompanied adults allowed!
The climax of the evening will be the official launch of the Not Stupid campaign, when Pete Postlethwaite will start a giant countdown marking the remaining days, hours & minutes until the Copenhagen Climate Summit in December. Copenhagen is being called “the most important meeting in human history” as it is where the successor to the Kyoto Treaty must be finalised. Not Stupid is an epic mission to turn 250 million viewers into climate activists, all focused on making sure the deal agreed at Copenhagen is both just and truly as strong as the science demands. Not Stupid is supported by all the key climate NGOs, including Friends of the Earth, Greenpeace, World Development Movement, Transition Towns, oneclimate.net and Stop Climate Chaos.
You can download the press release below, as well as an e-flyer so you can publicise the event to pack out cinemas with your people.
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| stupid_peoples_premiere_e-flyer.jpg | 225.39 KB |
| Stupid_peoples_premiere_press-release.pdf | 95.31 KB |
